Retailers must make sure their marketing communications are consistent with their store image as well as appropriate for the target market.Hence _____________ would likely not advertise in Vanity Fair or Esquire.

Question

Quizplus · Accepted Answer

Walmart is known for its low prices and targeting budget-conscious shoppers, so advertising in high-end fashion magazines like Vanity Fair or Esquire would not be consistent with their store image or target market.

Retailers Must Make Sure Their Marketing Communications Are Consistent with Their