Collecting market and competitive information helps only one member of the channel in offering the right product mix at the right prices.

Question

Quizplus · Accepted Answer

Collecting market and competitive information is beneficial for all members of the channel as it helps them understand the market demand, consumer preferences, competitor strategies, and industry trends. This can help them make informed decisions about product assortment, pricing, promotion and distribution strategies, and ultimately increase sales and profits for all channel members.

Collecting Market and Competitive Information Helps Only One Member of the Channel