Braum's Ice Cream and Dairy Store chain started in the 1930s as a family dairy farm in Kansas.Over time the Braum family acquired almost every aspect of its distribution channel-milk processing,other product manufacturing,transportation,warehousing,and the Braum's stores.This is an example of _____________.

Question

Quizplus · Accepted Answer

The acquisition and integration of different parts of the distribution channel, from milk processing to retail stores, is an example of a corporate vertical marketing system (VMS).

Braum's Ice Cream and Dairy Store Chain Started in the 1930s