P&G and Walmart have developed a strategic alliance that includes connectivity of inventory,billing systems,and market research.Approaches such as this are often referred to as _____________.

Question

Quizplus · Accepted Answer

The strategic alliance between P&G and Walmart involves Partner Relationship Management (PRM) strategies, which focus on building strong relationships and collaboration with partners to achieve mutual benefits, such as improving supply chain efficiency and gaining market insights. Diversification refers to expanding into new markets or industries, vertical integration involves acquiring or controlling the entire supply chain, horizontal integration involves merging with or acquiring competitors, and market penetration strategies involve increasing market share through aggressive marketing and sales tactics. Therefore, B is the best choice as it describes the specific approach taken by P&G and Walmart in their partnership.

P&G and Walmart Have Developed a Strategic Alliance That Includes