For years,P&G was the channel captain in every channel in which it was a member based on the clout of its extensive stable of No.1 brands.This is an example of _______________.

Question

Quizplus · Accepted Answer

The given scenario of P&G being the channel captain in every channel in which it was a member based on its extensive stable of No.1 brands is an example of Administered Vertical Marketing System (VMS). This is because P&G, by virtue of its strength, is able to coordinate and control the activities of the other members of the distribution channel to effectively promote and distribute its products.

For Years,P&G Was the Channel Captain in Every Channel in Which