In an administered VMS,the sheer size and power of one of the channel members places it in a position of channel control.The lead player in such situations may be referred to as the _____________,signifying its ability to control many aspects of that channel's operations.

Question

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The term "channel captain" refers to a powerful channel member who has the ability to control many aspects of the channel's operations. This is typically seen in administered vertical marketing systems where one channel member, such as a manufacturer or retailer, has significant control over the others. The other choices (A, B, C, and E) do not accurately describe this concept.

In an Administered VMS,the Sheer Size and Power of One