When frozen-food sections of supermarkets are reset to accommodate new-product entries and remove discontinued items,Stouffer reps are often trusted to help store clerks reset the shelves and in many instances Stouffer's is given prime display space in the freezer case.This indicates that Stouffer's enjoys ________ within the channel.

Question

Quizplus · Accepted Answer

Referent power is the ability to influence others due to one's personal characteristics or relationship with others. In this case, Stouffer's has built a positive reputation and relationship with store clerks, who trust them to help with shelf resets and give them prime display space. This indicates that Stouffer's has referent power within the channel. Coercive power, reward power, expert power, and legitimate power do not seem to be relevant in this scenario.

When Frozen-Food Sections of Supermarkets Are Reset to Accommodate New-Product