_____________ is the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries,and is common in the electronic channel.

Question

Quizplus · Accepted Answer

Disintermediation refers to the elimination of intermediaries in a marketing channel, often facilitated by advances in technology. This can lead to a shorter or collapsed marketing channel, as the elimination of intermediaries creates a more direct path from the producer to the consumer.

_____________ Is the Shortening or Collapsing of Marketing Channels Due