As the sugar price has gone up,a good portion of the profit margin of a candy bar has been preserved by simply reducing the size of the bar.The candy manufacturers are utilizing the principle of ____________.

Question

Quizplus · Accepted Answer

The principle of Just Noticeable Difference (JND) refers to the minimal change in a stimulus that can just barely be detected by the consumer. By reducing the size of the candy bar slightly, manufacturers aim to keep the change below the threshold where consumers would notice, thus preserving profit margins without altering the perceived price.

As the Sugar Price Has Gone Up,a Good Portion of the Profit