_______________ are products that are sacrificed at prices below cost or close to cost in order to attract shoppers to the store.

Question

Quizplus · Accepted Answer

Loss leader products are products intentionally sold at a loss in order to attract customers to come to the store and potentially buy other items that are being sold at a higher margin. This strategy is often used by retailers to drive foot traffic and sales. The other options, new-to-the-world products, disruptive innovations, and core products, do not refer to products sold at a loss in order to drive sales.

_______________ Are Products That Are Sacrificed at Prices Below Cost