According to the consumer product adoption process,the early majority refers to a group of people who are the prime candidates for beta testing.

Question

Quizplus · Accepted Answer

The early majority refers to a group of people who adopt a new product after it has been tried and tested by the innovators and early adopters. They usually need a lot of information and social proof before making a purchase. They are not necessarily the prime candidates for beta testing, as beta testing typically involves a smaller group of early adopters who are willing to try out new products or services before they are widely available.

According to the Consumer Product Adoption Process,the Early Majority Refers