When new-to-the-world products are better,faster versions of existing products that target,for the most part,existing customers it is said that these products are ___________.

Question

Quizplus · Accepted Answer

New-to-the-world products that are better and faster versions of existing products that target existing customers are called sustaining innovations. These innovations improve existing products and aim to meet the needs of current customers.

When New-To-The-World Products Are Better,faster Versions of Existing Products That