We operate in an economy that is increasingly focused on intangible offerings-services,instead of just physical goods.
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Q13: The service-profit chain identifies that increases in
Q32: New product development is a critical success
Q33: The _ approach is a method for
Q34: New-to-the-world products are products that _.
A) Have
Q35: Success or failure of a new product
Q38: Desktop computers,cell phones,and PDAs are examples of
Q39: Almost all people switch from one service
Q40: For start-up companies,the main reason for failure
Q41: Time to market is a term that
Q42: Customers are sometimes excellent sources of new
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