Success or failure of a new product is determined by the actions of the company.The factor or factors that increase the likelihood of failure can be described as _______.
A) Poor marketing communications
B) Failure to meet customer expectations
C) Incorrect pricing
D) Failure to identify the value proposition
E) All of the above
Correct Answer:
Verified
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Q32: New product development is a critical success
Q33: The _ approach is a method for
Q34: New-to-the-world products are products that _.
A) Have
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Q40: For start-up companies,the main reason for failure
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