If the essential benefit of a product is not met,the other value-added product experiences the marketer creates have little or no meaning to the customer.

Question

Quizplus · Accepted Answer

The essential benefit of a product is the primary reason why customers purchase it. If this benefit is not met, customers are unlikely to be satisfied with the product and will not derive value from any other features or benefits that the marketer may have added. Therefore, it is important for marketers to ensure that their products meet the essential benefit before adding any additional value.

If the Essential Benefit of a Product Is Not Met,the