Since customers make brand connections,marketing managers generally want to extend brands to new products,irrespective of how well they fit with the existing perception of the brand as long as the extension is into a profitable category.

Question

Quizplus · Accepted Answer

Brand extensions should align with the existing brand perception to maintain brand integrity and customer trust. Extending into a profitable category without considering brand fit can dilute the brand and confuse customers.

Since Customers Make Brand Connections,marketing Managers Generally Want to Extend