The key benefit of stand-alone brands is that they separate the company from the brand,which insulates the company if there is a problem with the brand.
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Q1: If someone opened a bottle of Coke
Q3: The three customer brand roles are conveying
Q5: The decisions made about the product have
Q6: Overall satisfaction or dissatisfaction with a product
Q7: Companies use perceived quality only to validate
Q9: If the essential benefit of a product
Q10: One of the drawbacks to a firm
Q11: To create a brand identity there must
Q12: The major objectives of packaging are to
Q13: One of the disadvantages of using style
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