Companies Often Use Features to Differentiate Themselves from Competitors

Companies often use features to differentiate themselves from competitors.However,a company must balance the features customers want with __________.

A) What the competition is doing
B) The ability to manufacture the feature in a timely way
C) What they will pay at a given quality level
D) The configurations that make a positive brand look stylish
E) Whatever the current industry standard is going to be in the future