When Maria purchases laundry detergent,she is able to easily recall and process information about Tide,but this does not happen for other brands because she knows and understands Tide.This is an example of the _______ benefit of brand equity for customers.

Question

Quizplus · Accepted Answer

Brand Connections refers to the personal meaning and relevance that a brand has for a customer. In this case, Maria's familiarity and understanding of Tide creates a strong brand connection for her, making it easier for her to recall and process information about the brand.

When Maria Purchases Laundry Detergent,she Is Able to Easily Recall