Costco and American Express joined together to offer a Costco-American Express card that allows users to get rebates on their purchases at Costco while expanding the reach of American Express to Costco members.This is an example of _______.

Question

Quizplus · Accepted Answer

Co-branding is the strategy of two or more brands collaborating on marketing efforts to leverage the strength of each brand. In this case, both the Costco and American Express brands benefit from the joint venture by increasing their customer reach and attracting more loyal customers through the rebates offered on purchases.

Costco and American Express Joined Together to Offer a Costco-American