While moving out of the 1990's,McDonald's had tried (and failed) at so many diverse new product launches in its restaurants that many customers lost track of what the core of the brand was.This represents which positioning error?
A) Overpositioning
B) Underpositioning
C) Doubtful positioning
D) Confused positioning
E) None of the above
Correct Answer:
Verified
Q11: The sequential steps to successful segmentation are
Q23: When it is said that a market
Q31: A _approach is also popularly called a
Q32: When Bernard,a marketer,says that a segment has
Q33: Doubtful positioning occurs when frequent changes and
Q36: Under positioning occurs when consumers have a
Q37: Companies like Apple that are constantly developing
Q39: With reference to the VALS™ framework,_ are
Q40: All of the following techniques are used
Q41: All of the following are basic principles
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents