All of the Following Are Basic Principles Behind Segmentation EXCEPT

All of the following are basic principles behind segmentation EXCEPT:

A) Not all customers are alike.
B) Subgroups of customers can be identified on some basis of similarity.
C) Segmentation of the market leads to effective inventory management
D) Subgroups will be smaller and more homogeneous than the overall market.
E) Needs and wants of a subgroup are more efficiently and effectively addressed than would be possible within the heterogeneous full market.