When a company makes frequent changes in its positioning and sends out contradictory messages,such positioning error is called as _________.

Question

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Confused positioning is when a company sends out mixed messages and frequently changes its positioning, which can confuse customers and harm the brand's image. Overpositioning refers to a company trying to promote too many features or benefits at once, while under positioning refers to a company not having a clear message or identity. Doubtful positioning is not a commonly used term in marketing.

When a Company Makes Frequent Changes in Its Positioning and Sends