Back when Listerine was marketed as just a mouthwash,it tended to be used sporadically or in the morning as part of the day's hygiene routine.But now that the product also addresses such oral concerns as gingivitis and gum disease,the usage rate is way up with many people developing a regular,twice-a-day regimen.Listerine is an example of _________ segmentation.

Question

Quizplus · Accepted Answer

The scenario described is an example of usage-based segmentation because the usage of Listerine has increased as a result of it addressing specific oral concerns, which has led to a more regular usage rate.

Back When Listerine Was Marketed as Just a Mouthwash,it Tended