With reference to the VALS™ framework,_______ are primarily concerned about safety and security,so they tend to be brand loyal and buy discounted merchandise.

Question

Quizplus · Accepted Answer

Survivors are the group primarily concerned about safety and security, and they tend to be brand loyal and buy discounted merchandise. This is reflected in their low disposable income and their preference for familiar and practical products. The other groups in the VALS™ framework (Makers, Believers, Achievers, and Thinkers) prioritize different values and preferences.

With Reference to the VALS™ Framework,_______ Are Primarily Concerned About