Dell became so entrenched as a brand of PCs that it has been a bit of a struggle to extend the brand into other lucrative product lines.This is an example of ________.

Question

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Overpositioning refers to a situation where a brand becomes too strongly associated with a specific product or attribute and struggles to extend into other product lines or categories. Dell's strong association with PCs has made it difficult for the brand to successfully extend into other product categories.

Dell Became So Entrenched as a Brand of PCs That