If secondary and/or primary data on a market being considered for segmentation is available,then it means _______.

Question

Quizplus · Accepted Answer

Availability of secondary and primary data on a market being considered for segmentation implies that the market is readily identifiable and can be measured. This data helps in identifying the characteristics and needs of different customer segments, which can aid in developing targeted marketing strategies. It does not necessarily imply the market is differentiated, has sufficient size, or is reachable.

If Secondary And/or Primary Data on a Market Being Considered