Differentiated target marketing means ______.

Question

Quizplus · Accepted Answer

Differentiated target marketing involves developing different value offerings for different targeted segments. This can include different product features, pricing strategies, promotional messages, and distribution channels. It allows companies to better connect with their customers' needs and preferences and can lead to increased customer loyalty and profitability. Offering different prices to different markets would be an example of price discrimination, not differentiated targeting. Providing the same value offering to every market segment would be undifferentiated targeting. Using different promotional strategies is one possible element of differentiated targeting but not the whole concept.

Differentiated Target Marketing Means ______