Perceptual map is a visual tool used for ________.

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Perceptual maps are used for positioning, which involves identifying the unique attributes and benefits of a brand or product and how it compares to its competitors in the mind of the consumer. This helps in developing effective marketing strategies and understanding consumer preferences. Gap analysis involves identifying the difference between actual and desired performance, while concept testing and price elasticity testing are done to evaluate new product ideas and pricing strategies respectively.

Perceptual Map Is a Visual Tool Used for ________