________ occurs when consumers have only a vague idea about the company and its products,and do not perceive any real differentiation.

Question

Quizplus · Accepted Answer

Underpositioning occurs when consumers have little knowledge or perception of a company's products, resulting in a lack of differentiation. Confused positioning is when consumers are unsure about a company's brand message, overpositioning is when a company's brand message is too narrow, and doubtful positioning is when consumers have negative perceptions of a company's products.

________ Occurs When Consumers Have Only a Vague Idea About