Concentrated target marketing is often used by ________.

Question

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Concentrated target marketing is often used by start-up firms to enter a market as a focus player. This strategy involves targeting a specific market segment with specialized products or services to establish a strong presence in a small niche market. This allows the company to differentiate themselves from competitors and build a loyal customer base, which can help them to expand their offerings and grow the business over time. Large companies may also use concentrated target marketing in certain situations, but it is typically more common among smaller, newer firms looking to make a splash in a crowded marketplace.

Concentrated Target Marketing Is Often Used by ________