With reference to the VALS™ framework,_________ favor stylish products that emulate the purchases of people with greater material wealth.

Question

Quizplus · Accepted Answer

Strivers are a VALS™ type that value material possessions as a way to demonstrate their success and status to others. They are motivated by achievements and seek to emulate the lifestyle of those who are more affluent than themselves. Therefore, Strivers are the group that would favor stylish products that emulate the purchases of people with greater material wealth.

With Reference to the VALS™ Framework,_________ Favor Stylish Products That