When a company is confused about market segments,it sometimes picks a one-market strategy.This segmentation approach is called ________.

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Undifferentiated target marketing is when a company chooses to ignore the existence of multiple market segments and develops a single marketing mix that will appeal to as many customers as possible. This approach works best for companies with limited resources or when the market is small and requires a mass appeal. Therefore, if a company is confused about market segments, it may choose the undifferentiated target marketing approach.

When a Company Is Confused About Market Segments,it Sometimes Picks