A person who acts as an influencer in the buying center cannot be a decider.

Name: A person who acts as an influencer in the buying center cannot be a decider.
Brand: Quizplus
Rating: 5.0 (55 reviews)

Question

Quizplus · Accepted Answer

While it is not necessary that an influencer is always a decider, there can be cases where an influencer has decision-making power or can sway the final decision in their favor. Therefore, it is possible for a person to act as an influencer and also be a decider in the buying center.

A Person Who Acts as an Influencer in the Buying