Compared to B2C markets,B2B markets are characterized by ________.

Question

Quizplus · Accepted Answer

B2B markets typically involve larger transactions and longer-term relationships with fewer customers, so each customer is more valuable. B2B buying decisions are also usually made by a group or committee, rather than an individual. B2B markets may have more complex buying processes and less elastic demand than B2C markets, and may have more personal relationships rather than impersonal transactions. Therefore, option D is the most appropriate answer.

Compared to B2C Markets,B2B Markets Are Characterized by ________