Hoffman Dirkbond is a senior executive in manufacturing.He has been concerned about the age of the equipment and decides to do a study to evaluate the time and money lost due to equipment failure.He decides to bring his research to the monthly board meeting.In this way Dirkbond is playing the role of ___________ in the buying process.
A) Gatekeeper
B) Initiator
C) User
D) Decider
E) None of the above
Correct Answer:
Verified
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Q40: The buying process for B2B markets _
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Q42: Which of the following observations is true
Q43: Gatekeepers are important to the buying process
Q45: NAICS codes now include _.
A) USA
B) USA
Q46: Gatekeepers are important in the B2B buying
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Q55: NAICS codes are a classification of businesses
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