_____, ______ and _______ are all marketing activities that affect the consumer decision process.

Question

Quizplus · Accepted Answer

Value proposition, distribution, and marketing communications are all key components of the marketing mix that directly impact the consumer decision process. The value proposition communicates the benefits of a product or service to potential customers, distribution determines how and where the product will be available for purchase, and marketing communications includes all of the messaging and promotional activities designed to influence consumer behavior. Culture, society, and technology are also important factors that can influence the decision process, but they are not specifically marketing activities.

_____, ______ and _______ Are All Marketing Activities That Affect

_, and _____ Are All Marketing Activities That Affect