Retailers devote a lot of time and resources to create the right physical surrounding to improve the customers' shopping experience.This indicates importance of ________ factors.

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Situational factors refer to the physical environment or surroundings that have an impact on the customer's shopping experience. Retailers pay attention to factors like store layout, lighting, music, temperature, and cleanliness to create a pleasant and attractive shopping environment for customers. This can help to enhance the customer's mood, encourage them to spend more time in the store, and ultimately increase their likelihood of making a purchase.

Retailers Devote a Lot of Time and Resources to Create