Mark is seeking out ______ because he is unfamiliar with the new computer he wants to buy and needs reassurance from someone he can talk to about a product selection before purchasing it.

Question

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An opinion leader is someone who has expertise or knowledge about a certain product or category and is often sought out for guidance or advice by others. In this case, Mark is seeking out an opinion leader for help with his computer purchase. The other options (A, B, C, and D) are not applicable in this scenario; a laggard is someone who is slow to adopt new technology, consumer reports are a source of product information rather than an individual to talk to, market research is a broader term that does not involve a personal interaction, and information on the Internet can be overwhelming or unreliable.

Mark Is Seeking Out ______ Because He Is Unfamiliar with the New