The marketing manager of a large clothing retailer asks his marketing research consultant to conduct a series of studies including message assessment,content analysis and media assessment.This research is intended to help with decisions related to which element of the marketing mix?

Question

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The marketing research studies mentioned (message assessment, content analysis, and media assessment) are all focused on evaluating and optimizing the effectiveness of promotional efforts. Therefore, the research is intended to help with decisions related to the promotional element of the marketing mix.

The Marketing Manager of a Large Clothing Retailer Asks His