As a marketing researcher,you receive a call from a client requesting that you conduct a series of research studies for them that includes a trend analysis,a positioning analysis,and an identification of public and key issues concerns.They are most likely concerned with what stage of the marketing planning process?

Question

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The client's request for a trend analysis, positioning analysis, and identification of public and key issue concerns falls under the first step of the marketing planning process, which is the situation analysis. This step involves gathering and analyzing information about the market, competition, and target audience to inform the rest of the marketing plan. Therefore, the client's request indicates that they are concerned with the situation analysis stage.

As a Marketing Researcher,you Receive a Call from a Client