Database marketing requires that the firm have access to a data warehouse and engage in data mining.

Question

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Database marketing is a process where marketers identify their target audience and utilize data analysis tools such as data warehouses and data mining to collect and analyze customer data, understand consumer behavior and preferences, and create targeted marketing campaigns. Therefore, access to a data warehouse and engagement in data mining are essential requirements for effective database marketing.

Database Marketing Requires That the Firm Have Access to a Data