Marketing managers who want to improve the effectiveness of CRM focus on three areas: Customers,the relationship,and managerial decision-making.

Question

Quizplus · Accepted Answer

CRM stands for customer relationship management, so it is important for marketing managers to focus on the customers, the relationship between the company and customers, and how they make managerial decisions based on the data from CRM.

Marketing Managers Who Want to Improve the Effectiveness of CRM