A data warehouse allows the firm to collect information about every customer touchpoint in a systematic way and analyze it through data mining.

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A data warehouse is designed to collect and store data from various sources in a systematic way, allowing businesses to analyze and extract insights through techniques such as data mining. By collecting information about every customer touchpoint, a data warehouse provides a comprehensive view of customer behavior and preferences, enabling businesses to make informed decisions about marketing, sales, and customer service.

A Data Warehouse Allows the Firm to Collect Information About