__________________ is a monetary number that represents an upper limit on spending to acquire new customers.

Question

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Customer lifetime value is a monetary number that represents the total estimated revenue a company can expect from a single customer throughout their relationship with the company. This includes all of their purchases and the duration of their patronage. Thus, it serves as an upper limit on spending to acquire new customers, as a company should not spend more to acquire a new customer than the lifetime value that customer is expected to bring in.

__________________ Is a Monetary Number That Represents an Upper Limit