To use CRM,companies are ____________.

Question

Quizplus · Accepted Answer

To use CRM effectively, companies need to redesign their internal structures to focus both on internal and external relationships. This means creating a customer-centric culture and ensuring that all departments and teams are aligned around the customer. Renegotiating contracts or giving discounts to long-time customers may be actions taken as a result of implementing CRM, but they are not the main focus or purpose of CRM. Focusing solely on internal or external relationships is also not the best approach, as CRM requires a balanced and integrated approach to both.

To Use CRM,companies Are ____________