Juana and Marta inherited a large auto dealership.Their task is to convince the sales staff to be relationship driven rather than transaction driven.Many sales people are out to make the most money from each sale because they don't see themselves staying in the job for a long time and don't care about the future of the dealership.The CRM metric that demonstrates the preference of relationships over transactions is _________.

Question

Quizplus · Accepted Answer

Customer lifetime value measures the total amount of money a customer is expected to spend over the course of their relationship with the company. This metric focuses on building long-term relationships with customers rather than just maximizing revenue from each transaction.

Juana and Marta Inherited a Large Auto Dealership