The main focus of CRM is on ____________.

Question

Quizplus · Accepted Answer

The main focus of CRM (Customer Relationship Management) is on profitability through customer focus. This means that the aim of CRM is to build and maintain strong relationships with customers in order to increase customer loyalty and satisfaction, ultimately leading to increased profits for the business. While internal processes, efficiency, marketing metrics, and gross revenue may all play a role in achieving this goal, they are not the main focus of CRM.

The Main Focus of CRM Is on ____________