Garrett is moving into retirement and wants to cut his client base to half so he can work part time.In deciding which customers to keep,Garrett should look at the monetary prediction called _______________.

Question

Quizplus · Accepted Answer

In order to make the most strategic decision on which customers to keep, Garrett should consider the Customer Lifetime Value (CLV) metric. CLV takes into account not only the total spending of a customer, but also factors in customer longevity, retention rates, and gross margin. This information will help Garrett identify his most valuable customers and make informed decisions on which customers to keep in his reduced client base.

Garrett Is Moving into Retirement and Wants to Cut His