Hot and Cold Corp.makes disposable coffee and soft drink cups for use in fast food restaurants, hospitals, convenience stores and the like.The company is working on a new product that will biodegrade within five years of being put in a landfill.This promising new product line would most likely be classified as a ______________.

Question

Quizplus · Accepted Answer

The new biodegradable product line is a promising new offering for the company, indicating potential for high growth and profitability, which is characteristic of a "Star" product in the BCG matrix.